This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes figure out how to create a brand that's authentic to them.
On the track, a relay team can make or break its race based on the quality of its baton handoffs. 2004 Olympic relay gold medalist and current Bethel University head track coach Andrew Rock walks us through the process of handing off the baton. And, we announce our virtual Closing Ceremonies meetup.
We're hitting the beach with Olympic hopeful beach volleyball athlete Kelly Claes. Kelly and her partner Sarah Sponcil are currently ranked 8th in the world….although that might not be enough to get them to Tokyo. Kelly tells us all about the sport and how they're dealing with the pressure of the upcoming Games.
Man, it seems like Sochi 2014 was forever ago, doesn't it? Yet, it's the most recent Winter Olympic Games. Before we go full-on feverish for PyeongChang 2018, we're going to take a look back at some of the stories from the Sochi Olympics.