The Olympics wasn't always the greatest at marketing itself. Michael Payne, the IOC's first marketing director, joins us to about how he helped the organization develop programs that have become integral at helping the organization thrive.

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As is our tradition, we're dedicating our first episode of the year to the Games that will be the focus of our history moments in 2023. You have selected Seoul 1988, so we are really excited to dig into these Games. To kick things off, we've got Olympic historian Bill Mallon to share some of the background, big moments, and legacies of these Games.

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We've got company over for the holidays! We're celebrating the end of 2022 with John Cushing and Michael Weadock, the lads from Anything But Footy, an Olympics and Paralympics podcast focused on Team GB and the Games. How was London 2012 in the eyes of Americans? Was Atlanta 1996 the worst Games ever? And what does legacy really mean?

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LA 2028 will be here before you know it, so we wanted to learn a bit more about what's going on behind the scenes at the Organizing Committee. Izzy Cerullo, two-time Olympian in rugby sevens and current commercial and consumer insights associate at LA 2028, tells how she landed a gig on the other side of the Olympics and what insights she's looking at. Plus, Jill might have sighed more than Alison during this episode. What's up with that?

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If you love Izzy, this episode is for you! In November Jill had the opportunity to go to Atlanta and was able to get a behind-the-scenes look at the Atlanta 1996 archives at the Atlanta History Center. Collections Manager Erica Hague showed Jill a few of the thousands of things they have in storage and walked her through TKFLASTANI Sarah Dylla’s exhibit on the Atlanta 1996 Games. Just how many Izzys were there?

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It's Thanksgiving in the U.S., so we've got an all-Paralympic lightning round heading your way with McKenna Geer, Sydney Collier and Rob Snoek. Plus a big announcement!

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Book Club Claire is back for our last Book Club meeting for 2022, and we're discussing Snowball's Chance: The Story of the 1960 Olympic Winter Games Squaw Valley & Lake Tahoe by David C. Antonucci. Know nothing about the 1960 Winter Olympics? Neither did we until we read this book, and it's got all sorts of fun details that are surprisingly relevant to other parts of this episode. Plus, Walt Disney was involved! Also, Paris 2024 has introduced its mascots to the world! Will we get the concept?

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We're just weeks away from registration for the ticket lottery for the Paris 2024 Olympics, so our TFKLASTANI travel expert Ken Hanscom is here to tell us about the new way tickets will be sold (and why it's OK to not win a spot in the first ticket lottery). He also talks about the lodging situation, so you can start planning your trip!

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We're getting on the track -- the short track -- with Ryan Shane, US Olympic hopeful in short track speed skating. Ryan's got the details (and we love details) of the sport and answers some of our burning questions left over from Beijing 2022!

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Ever wonder what goes into creating an Olympic gymnastics floor routine? Choreographer and gymnastics judge Nicole Langevin joins us to explain some of the required elements and how gymnasts pack them into a minute-and-a-half.

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Sports marketing, sponsorship and bid city consultant Terrence Burns is back for part two of our conversation. This time we're talking bidding for the Olympics. Which bids surprised everyone? Which bids failed miserably? We've got the details!

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