It's going to be Milano-Cortina vs. Stockholm-Åre for the right to host the 2026 Winter Olympics. This week we talk about the two bids and start pondering which will win the IOC's vote come June 24-26.
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This week we're going back in time a little bit when Marketing didn't have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before. Hear about the transformation that took place in the world of sports marketing.
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Our very first Team Olympic Fever member Josh Williamson joins us to tell us how life's been during his first year as a bobsledder and what's on tap for this season.
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It's a holiday week, so we're bringing you another set of Olympian Lightning Round interviews for your enjoyment. This week we've got hurdler Dawn Harper Nelson, water polo player Tony Azevedo and shotgun shooter Kim Rhode. Happy New Year!
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When you need Olympic-caliber hockey ice, you get the best in the world. For the PyeongChang 2018 Olympics, Adam Stirn got the call to be an ice technician at the ice hockey venue, where he drove the Zamboni on a nightly basis. Learn what makes good hockey ice, and just how difficult it is to drive a Zamboni!
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Hosts
Jill Jaracz
Host & Executive ProducerJill Jaracz is the host and executive producer of Keep the Flame Alive. She doesn't understand why biathlon isn't more popular in America.
Alison Brown
Alison Brown is the co-host and producer of Keep the Flame Alive. She believes there's nothing finer than a beautifully executed twizzle.
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