The Olympics wasn't always the greatest at marketing itself. Michael Payne, the IOC's first marketing director, joins us to about how he helped the organization develop programs that have become integral at helping the organization thrive.

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LA 2028 will be here before you know it, so we wanted to learn a bit more about what's going on behind the scenes at the Organizing Committee. Izzy Cerullo, two-time Olympian in rugby sevens and current commercial and consumer insights associate at LA 2028, tells how she landed a gig on the other side of the Olympics and what insights she's looking at. Plus, Jill might have sighed more than Alison during this episode. What's up with that?

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Sports marketing, sponsorship and bid city consultant Terrence Burns is back for part two of our conversation. This time we're talking bidding for the Olympics. Which bids surprised everyone? Which bids failed miserably? We've got the details!

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What's it like to be an Olympic sponsor, and how has sponsorship and marketing of the Olympics evolved? Terrence Burns is here to give some insight into this history.

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It is two years to go until the Paris 2024 Olympics begin! To celebrate, we're talking with George Hirthler, author of The Idealist, a historical novel about this founder of the modern Olympic Movement. We talk with George about the baron's life and his thoughts on physical education within the French school system, along with his struggles to have it implemented. We also discuss his attitude toward amateurism and whether women should participate in the Games (Pierre's philosophy might surprise you).

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We talk a lot about more nations getting involved with sports, or smaller nations having more presence at an Olympics or Paralympics. For a nation to be at the Games, they need to have a national governing body in the sport – but what does it take to start one? On this episode we’re talking with skeleton athlete Shannon Galea, who has dual citizenship with Canada and Malta, and who founded the Maltese Bobsled and Skeleton Federation with hopes of qualifying for the Olympics.

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Photographer Mark Edward Harris was one of the friends we made in the Closed Loop at the Beijing 2022 Winter Olympics. We talked with him about his craft--and his several frostbitten fingers. (Photo: Mark Edward Harris)

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This week we're joined by Wayne Lamarre, who will be traveling to Beijing 2022 as an athlete trainer on the team's support staff. Wayne is the is a Clinical Professor and the Director, Athletic Training Program at the University of New England. He is a Board Certified Athletic Trainer and has served on the medical staff for the U.S. Women's National Ice Hockey Team since 2015. Wayne talked with us about what an athletic trainer does and how their techniques have evolved in the last several years.

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It's part 2 of interview with Madeline Manning Mims, the multi-medal winning Olympian and trailblazer who became an Olympic chaplain. We talk with her about her experiences at 3 Olympics and her part in the 1980 American-led boycott, all of which paved the way for her calling in her gamesmaking role.

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After her legendary competitive career, Olympian Madeline Manning Mims found another calling: Chaplain. She's been a volunteer chaplain at every Summer Olympics since Seoul 1988, being a presence of faith for athletes during the Games. What does an Olympic chaplain do? We find out in part one of our interview with Madeline.

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We often hear the title "chef de mission" mentioned during an Olympics, but what is it that a chef actually does? We get the scoop from Team Canada's chef de mission to the Tokyo 2020 Olympics, Marnie McBean.

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Every Olympics collector has their special category of things they collect. When we were in Boston at the Olympin show, we met Cathy O'Connor who only collected Torino 2006 items. We asked why, and she responded that it was because she was there as the U.S. women's ice hockey team doctor. Wait a sec--what?!? Of course we had to talk with her!

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