Professional athletes make a boatload of money, right? Well, not most American Olympians. They rely on agents like this week's guest Jesse Lichtenberg, founder of JL Management, to help them get exposure to their sport and their endeavors -- and hopefully land some deals that will lift them above the poverty line. Jesse talks with us about being an agent to sliders--luge, bobsled and skeleton--and what you need to be a successful agent (hint: killer negotiating skills are just part of the puzzle. Sharpies and peanut M&Ms are also key).

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