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Tag: Rule 40

  • International Olympic Committee

Episode 101: Karolos Grohmann on the Olympics’ Rule 40

  • September 5, 2019
  • Tagged as: International Olympic Committee, Karolos Grohmann, Rule 40
https://traffic.libsyn.com/secure/flamealivepod/Episode_101-Rule_40_with_Karolos_Grohmann-disclaimered.mp3
Olympic athletes rely on sponsors to help them earn a living--but during the Olympics, the most important time a sponsor can benefit from this partnership, they often can't market it. Why? The International Olympic Committee's Rule 40. We talk with Associated Press sports correspondent Karolos Grohmann to learn more about this controversial rule.

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