Sports marketing, sponsorship and bid city consultant Terrence Burns is back for part two of our conversation. This time we're talking bidding for the Olympics. Which bids surprised everyone? Which bids failed miserably? We've got the details!
In a nice display of transparency, the International Olympic Committee released its host city contract documentation. We read it so you don't have to--and we definitely understand why cities drop out of the Olympic bidding process. You won't believe what this contract calls for--or maybe you will.
We answer questions we had during PyeongChang, namely, why do different sports have such different uniforms? Alison chats with Susan Sokolowski, Associate Professor and Director of the Sports Product Design Program at the University of Oregon, to learn more. Plus, seven cities have officially stated that they intend to bid for the 2026 Winter Olympics. We tell you who's in the mix.
Today we look at the Olympic Games bidding process--namely, the fact that once again, Olympic bid cities have been dropping like flies. It's eerily similar to the bidding process for the 1984 Olympics, when Los Angeles was the only city to host.