Gamesmakers History International Olympic Committee Marketing Episode 269: Michael Payne on the Early Days of Olympic Marketing January 12, 2023 Tagged as: Gamesmakers, History, International Olympic Committee, Marketing, Michael Payne, Olympics https://traffic.libsyn.com/flamealivepod/Episode_269__Michael_Payne.mp3 The Olympics wasn't always the greatest at marketing itself. Michael Payne, the IOC's first marketing director, joins us to about how he helped the organization develop programs that have become integral at helping the organization thrive.Continue reading →
