The Olympics wasn't always the greatest at marketing itself. Michael Payne, the IOC's first marketing director, joins us to about how he helped the organization develop programs that have become integral at helping the organization thrive.

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Sports marketing, sponsorship and bid city consultant Terrence Burns is back for part two of our conversation. This time we're talking bidding for the Olympics. Which bids surprised everyone? Which bids failed miserably? We've got the details!

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Olympic Host Cities usually get a reputation for spending a ton of money building venues that become white elephants, but that's not necessarily the case. We delve into the International Olympic Committee's new report on venue legacy. Which cities have done it right, and which haven't?

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3x3 basketball is one of the new sports on the Olympic program, and NY Harlem/Team USA player Dominique Jones joins us to tell us how it works. Mark your calendars now to watch this during Tokyo 2020 -- we predict it'll be one of the most exciting additions to the Olympics. Jill also reports back from her Tokyo test event - i.e., the International Olympic Committee's recent marathon Session meeting. What's in store for the new Agenda 2020+5 plan, and did TBach get reelected?

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We report back on what went down in the International Olympic Committee's 136th Session, which is the big gathering of all IOC members. We've got an announcement from TBach, news from Tokyo 2020, plus reports from all of the other Games on the docket.

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The Olympics used to be a showcase for amateurism, but over time they've grown more and more commercialized. Authors Stephen R. Wenn and Robert K. Barney join us to talk about their new book The Gold in the Rings: The People and Events that Transformed the Gamesand the key people throughout Olympic history who made an impact on its trajectory. Yep, that includes some Avery Brundage talk!

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Olympic athletes rely on sponsors to help them earn a living--but during the Olympics, the most important time a sponsor can benefit from this partnership, they often can't market it. Why? The International Olympic Committee's Rule 40. We talk with Associated Press sports correspondent Karolos Grohmann to learn more about this controversial rule.

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It's that time of year when the International Olympic Committee members get together for their semiannual IOC Session, and this one was a big one, with the announcement of the 2026 Winter Olympics host city and the proposed additional sports for the Paris 2024 Olympics.

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Who will win the right to host the 2026 Winter Olympics? We look at the bids from Milan-Cortina and Stockholm-Åre.

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Alison is back, so we're doing a deeper dive on the new sports proposed for Paris 2024. Last October, we talked with The Sports Examiner's editor Rich Perelman about the proliferation of sports in the Olympics, so we're bringing you that conversation.

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It's going to be Milano-Cortina vs. Stockholm-Åre for the right to host the 2026 Winter Olympics. This week we talk about the two bids and start pondering which will win the IOC's vote come June 24-26.

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