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Tag: Commercialism

  • History
  • International Olympic Committee

Episode 127: The Evolution of Olympic Commercialism

  • March 5, 2020
  • Tagged as: Commercialism, International Olympic Committee, IOC, Olympics, Robert Barney, Stephen Wenn
https://traffic.libsyn.com/secure/flamealivepod/Episode_127-The_Gold_in_the_Rings_Authors-disclaimered.mp3
The Olympics used to be a showcase for amateurism, but over time they've grown more and more commercialized. Authors Stephen R. Wenn and Robert K. Barney join us to talk about their new book The Gold in the Rings: The People and Events that Transformed the Gamesand the key people throughout Olympic history who made an impact on its trajectory. Yep, that includes some Avery Brundage talk!

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