This week we're kicking off our year of looking back at Atlanta 1996. Sarah Dylla is an Exhibition Curator at the Atlanta History Center, and she’s curated the museum’s new exhibit on the Atlanta Games called Atlanta ‘96: Shaping an Olympic and Paralympic City. We talked with Sarah about the exhibit, how the Games got to Atlanta and how they affected the city….and yes, we’ve got Izzy talk too.

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The Velvet Voice of John Register returns, and this time we're talking about his Paralympic experiences. John tells us how he was on track to make the Olympic team until a horrific accident closed that door and opened a window into the world of the Paralympics. John talks about learning how the other half lives when experiencing the Atlanta 1996 Games, and how good hosts can create an exceptional Games, like Sydney did in 2000. Plus, an Aretha Franklin encounter!

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Book Club Claire is back! We've got a rousing discussion of "The Suspect: An Olympic Bombing, the FBI, the Media, and Richard Jewell, the Man Caught in the Middle" by Kent Alexander & Kevin Salwen. The book covers the story of the bombing during the Atlanta 1996 Olympics and how the rise of the 24-hour media cycle contributed to getting the story wrong.

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This week we're going back in time a little bit when Marketing didn't have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before. Hear about the transformation that took place in the world of sports marketing.

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