Episode 67: Olympic Marketing with Stuart Sheldon

This week we're going back in time a little bit when Marketing didn't have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before. Hear about the transformation that took place in the world of sports marketing.Read more

Episode 64: Adam Stirn, Olympic Zamboni Driver

When you need Olympic-caliber hockey ice, you get the best in the world. For the PyeongChang 2018 Olympics, Adam Stirn got the call to be an ice technician at the ice hockey venue, where he drove the Zamboni on a nightly basis. Learn what makes good hockey ice, and just how difficult it is to drive a Zamboni!Read more


Jill Jaracz - host and executive producer of Keep the Flame Alive podcast

Jill Jaracz

Host & Executive Producer
Jill Jaracz is the host and executive producer of Keep the Flame Alive. She doesn't understand why biathlon isn't more popular in America.
Head shot of Alison Brown, co-host of Keep the Flame Alive, the podcast for fans of the Olympics and Paralympics.

    Alison Brown

    Alison Brown is the co-host and producer of Keep the Flame Alive. She believes there's nothing finer than a beautifully executed twizzle.

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