The Olympics wasn't always the greatest at marketing itself. Michael Payne, the IOC's first marketing director, joins us to about how he helped the organization develop programs that have become integral at helping the organization thrive.

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As is our tradition, we're dedicating our first episode of the year to the Games that will be the focus of our history moments in 2023. You have selected Seoul 1988, so we are really excited to dig into these Games. To kick things off, we've got Olympic historian Bill Mallon to share some of the background, big moments, and legacies of these Games.

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