This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes figure out how to create a brand that's authentic to them.

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It's Labor Day weekend in the US, so we're taking a holiday this week. Never fear, we have new content for you (and even Alison) -- a Lightning Round featuring TKFLASTANIS Joe Maloy, Dr. Claudia Reardon and Andrew Rock.

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