What's it like to become the first Olympian for your country in the sport of skeleton? Israeli athlete AJ Edelman tells us about his experiences in the sport of skeleton and his current work in building up Israel's bobsled and skeleton team in hopes of competing at the Beijing 2022 Olympics.

Continue reading

This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes figure out how to create a brand that's authentic to them.

Continue reading

It's Labor Day weekend in the US, so we're taking a holiday this week. Never fear, we have new content for you (and even Alison) -- a Lightning Round featuring TKFLASTANIS Joe Maloy, Dr. Claudia Reardon and Andrew Rock.

Continue reading