This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes figure out how to create a brand that's authentic to them.
We are back from vacation just in time to celebrate Tessa Gobbo Day. There's so much to catch up on that this week's show turned into one big update. We definitely need some Oreos and a nap after this.
It's Labor Day weekend in the US, so we're taking a holiday this week. Never fear, we have new content for you (and even Alison) -- a Lightning Round featuring TKFLASTANIS Joe Maloy, Dr. Claudia Reardon and Andrew Rock.