If you're an Olympics buff, you likely have some souvenirs lying around, but Teri Hedgpeth gets to work with one amazing Olympic collection. Teri's the first Archivist for the U.S. Olympic Committee, and she talks with us about what she walked into when she started the job (it has to do with basement storage), some of the unique items in the collection and how she gets donations.

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On a blustery October day, Jill went to Long Island, NY to take in the US 30K Race Walking National Championships, where she chatted with several of the judges, including Gary Westerfield and Maryanne Daniel to learn more about this very misunderstood sport and how magical it can be.

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It's going to be Milano-Cortina vs. Stockholm-Åre for the right to host the 2026 Winter Olympics. This week we talk about the two bids and start pondering which will win the IOC's vote come June 24-26.

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This week we're going back in time a little bit when Marketing didn't have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before. Hear about the transformation that took place in the world of sports marketing.

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